If search engine optimisation is good enough for the White House, it's good enough for businesses and organisations anywhere, wouldn't you say?

The online community is buzzing with news that SEO got some kind of elevation in position as soon as President Obama took up his new, splendid residence.

Under the Bush administration, much of the whitehouse.gov site was invisible to Google and the other search engines due to coding of the robots.txt file. Now it's been opened up.

However, that said, the White House blog seems to fall down on an important optimisable feature... the Title tag. This most important of tags display just one word: blog.

That's not going to be of much use when people are searching for details on governmental issues or economic policy information.

Is it something for Obama to worry about? Maybe the White House doesn't need the kind of visibility via SEO that most websites work for. We reckon it's something important to bear in mind though because when people are looking for information about current issues, the White House will surely want to be showing up on pages to cover the official US view.

Still, it's interesting to think that just like any other issues Obama may choose to tackle, it's now hardly surprising that SEO comes under the intense gaze of the media and online communities.

It's kind of remarkable to think that maybe a decade ago most people hardly gave search engine optimisation a second glance. Now however it's almost at the centre of business and political debate! Truly remarkable progress!

To our mind, it is important for this online discipline to continue emerging from its sometimes shadowy reputation of the past and take its rightful place in the business order as a key driver for marketing and sales success.