It's all very well commissioning a new website - but there's no point putting it live on the Internet if nobody can find it! Design is important but the top priority for a website must be driving traffic to it - a steady stream of new visitors.

You may think there are issues with this technique - that it undermines the design and content of your site, that it affects accessibility and usability? However, these perceived problems are, in fact, not at all significant. A well thought out SEO structure combined with regular, fresh, natural copy is a recipe that generates new clients for your business - and you don't have to compromise on the quality of your website. In fact, you can build a better one.

If you can appreciate building a successful website is about designing and implementing an SEO-led strategy then you are halfway to owning a website that attracts frequent visits from interested, new customers. Remember, search engines primarily work by 'reading' words - it makes sense then to develop website structures and content that search engines can 'read' and 'understand'.