Matt Cutts responds to the recent suggestions that the latest tweaks to the Google algorithm favour websites with strong brands.



Although Matt Cutts says that the latest update is known within Google as 'Vince's change,' he is very vague as to the specifics of what it is trying to achieve. He goes on to put webmasters' minds at rest by stating.

"What you should be doing doesn't change. Try to make a great site. Try to make a site that is so fantastic that you become known as an authority in your niche. Those are the sort of sites, the experts, that we want to bring back"