The eCommerce team at Fuse today launched Dogwood London an equestrian clothing and online tack shop.  We moved close to a thousand products from the old e-commerce platform and imported them into a custom designed Magento based system.



Dogwood London supplies high-quality clothing and footwear, from some of the world's top equestrian brands.  In order to demonstrate the quality of the products, Fuse incorporated a hover and zoom image plugin, youcan see a good example here on these De Niro Ottaviano riding boots.  The zoom allows the user to view the quality of the leather and stitching without cluttering the page with large images and slowing down the loading time of each page.

The back-end provides much more functionality than Dogwood's previous system.  Managing customer details is straightforward, customers can checkout as a guest or store their details online (e.g. billing address, multiple shipping addresses and multiple credit card details) allowing easy one click re-ordering.  Customers who register can opt in or out to receive company newsletters, create wish-lists of products, set up product alerts and use the compare products features.

The Magento back-end means that the staff at Dogwood have a  whole suite of reports showing most viewed products, abandoned shopping carts, who is currently browsing the site, which products they are interested in, VAT reports and many many more.

Labels: equestrian, Magento, tack