Hundreds of news sources and the worldwide blogosphere is currently alive with speculation about Microsoft's drive to launch a new search initiative that will try to be a Google killer and potentially change the world of search engine optimisation (SEO).

Will it do the job? we're not holding our breath here at Fuse Optimisation. Many commentators seem to think not. What seems to be expected is a weak copy of Google, partly blamed on a penny-pinching approach by Microsoft which, over time, becomes a 'hope it will work out' philosophy. Contrast that with the apparent dynamism and innovativeness people associate more with Google, and therein lies the rub.

Still, we (you, me and the various SEO consultancy firms) won't know much more until the new search project - apparently now codenamed Bing - is launched in the next few hours... Let's wait and see.

Labels: consultancy, Fuse Optimisation, Google, Microsoft, search engine optimisation (SEO)