SEO for solicitors news - Research shows SEO essential for businesses

27 February 2009

Overwhelming evidence demonstrates clearly that search engine optimisation (SEO) - for solicitors, banks, insurers, accountants, in fact any business - must be an essential part of any marketing plans.

Ongoing spend on SEO has been shown to drive more traffic and generate excellent returns on investment - about 300% according to research.

Search engine optimisation improves rankings in natural listings, and when compared to sponsored pay per click listings, natural results are preferred by more than 90% of Internet users.

Many marketers think about investing in SEO only as an after-thought, while better prepared, web-savvy businesses ensure search engine optimisation is included as part of the web build.

Fuse recommends this latter approach, allowing the structure of sites to be constructed before design elements are introduced. Although not always possible, this method allows new sites to be prepared for best indexing by the search engines at site launch.

It is crucial to remember that SEO is a process requiring improvements to be made frequently to many elements including site pages, code, architecture and ongoing development of links.

As well as using highly effective SEO techniques to assist business profitability, the Fuse service is enhanced by its content-biased approach. Copy is regularly drip-fed on to websites to drive rankings to top positions on page 1 of Google, Yahoo, MSN and other search engines.

When there are about 90,000 searches in the UK every minute - and this figure is growing - and measurability and return on investment are better than traditional (offline) media, search engine marketing is simply the best way to reach an inquisitive UK internet audience that is continually seeking information, bargains and best deals.

Search engine optimisation (SEO) marketing

Fuse has prepared some key bullet points covering a range of facts and information about SEO that is compiled from various research sources. The list makes for compelling reading:

• It is a fact that six out of seven purchases start from the natural listings (sometimes called organic listings). People prefer the better descriptions in the natural listings compared to the sponsored results, perceiving them as more useful and independent.
• Research shows that natural search accounts for almost 80% of leads generated online.
• When looking and hunting for product, company or other information, the first place on the web that users go is search (64%), followed by going directly to a known manufacturer (only 19%).
• All digital media on a website should be optimised because some 15% of searches have been found to be for images, videos, PDFs, press releases etc.
• Site content requires frequent updating, not just when sites are launched, not least because search behaviour and queries are always changing.

For more information about how to be found on Google and the other search engines, contact us at Fuse - a search engine optimisation company working in London, Manchester and Chichester - that specialises in SEO for solicitors, insurance companies, accountants, retailers, financial services and many other sectors.