SEO news - Cheaper search advertising still delivering return on investment

Search engine optimisation and search marketing are increasingly seen as efficient sales channels and this is confirmed by the latest news of a drop in online advertising prices.

Research shows that search engines are being hit by recessionary winds which are forcing down the cost of pay-per-click (PPC).

As a result, it is now possible for search advertisers to enjoy more clicks and a higher return on investment. Price cuts on CPC (cost-per-click) are said to be as much as 20-31 per cent on Google, Bing and Yahoo.

UK advertisers have been able to cut annual marketing spend by 11 per cent and at the same time have improved ROI by two per cent. In the US, average advertising spend was cut 21 per cent while ROI increased by a huge 29 per cent.

Demand for PPC advertising has dropped in the economic downturn, leading to marketers paying closer attention to campaign management to achieve cost effectiveness and efficiencies.

Marketing experts now suggest that businesses should take advantage of lower prices and SEO (search engine optimisation) cost advantages by not cutting back unnecessarily.