SEO firms and company public relations

A search engine optimisation (SEO) firm can help make a big difference to company public relations. A huge proportion of journalists use internet search engines to research article and feature writing, as well as television and radio broadcast work.

By applying SEO techniques to websites and their copy, press releases and blogs, it is possible to increase media exposure of companies keen to develop a stronger PR profile.

Well-written, informative content is necessary to encourage journalists to read further - at the same time, content needs to be optimised with appropriate keyphrases to help ensure a company's information, products and services are ‘clicked on' by media workers.

Fuse also recommends utilising social media such as RSS (news) feeds and social bookmarking tools combined with optimised online news and other copy to improve online results.

Mark Chapman, E-business Marketing Manager at Fuse Optimisation, highlighted the importance of using SEO techniques to generate PR value.

As well as working closely on the Fuse website and blog, he also writes a knife crime blog to raise awareness about the worrying trend to carry and use lethal weapons on UK streets.

"I have been called quite often by members of the media interested to better understand the knife crime issue. Such interest, in part, has been driven by a well optimised online presence," he said.

"At a time when PR budgets are being questioned - and squeezed - strong results can be achieved online cost-effectively to make it easier for journalists and customers to find and interact with website content."

Securing top Google positions using search engine optimisation - whether for law firms, accountants, banks, other financial services firms, retailers or other industries - requires specialist knowledge, techniques, and not a little hard work, to generate results such as an increase in website traffic, sales leads - or higher levels of media enquiries.

Top SEO firms such as Fuse Optimisation can handle PR projects outsourced by companies.