BANKS - AND DENTISTS! - BENEFIT FROM SEO

SEO for banks, insurance companies and accountants, as well as search engine optimisation for other financial and professional services firms, can significantly boost revenue.

Even cosmetic dentistry has benefited from skillful application of SEO techniques. One dentist has reported revenue growth of about £700,000.

Success with search engine marketing for dentist Helaine Smith has seen her grow staff from two employees to 14 and helped her open a second practice.

Unlike yellow pages and television advertising, the dentist has been able to utilise online methods to educate the public on the need for her services while also increasing the number of visitor traffic to her dentistry website.

Before the dentist employed search engine marketing, would-be patients would visit her practice with little understanding about the costs and benefits of cosmetic dentistry.

Now, many patients are pre-qualifying themselves, greatly assisting in the sales process. When they call into a practice for a consultation, they have spent time on the dentist's website and read her newsletter.

Like dentistry, many industries are beginning to see the benefits of using search engine optimization. SEO for banks, insurance companies and other firms is proving to be a useful, beneficial business tool.