SEO company news - Grow profits with fresh copy and content, says research

New SEO research proves companies are missing out on opportunities to grow traffic, customers and profits by failing to develop websites that rank well in Google and the other search engines.

Updating blogs and websites with useful news, topical content and relevant issues is a major hassle for the majority of small businesses, a new survey reveals.

Seven out of every ten businesses (70 per cent) struggle to find time for adding copy and keeping their online presence current.

Fuse, a leading search engine optimisation company based in London, Manchester and Chichester, advise it is important to add fresh content regularly to websites and a blog integrated into a site kept up to date is an ideal way to help improve search engine rankings.

E business marketing manager Mark Chapman said, "Google loves new content. Combined with SEO techniques, it is possible to generate significant levels of new traffic and, more importantly, clients. It is possible to achieve return on investment with a copy-biased approach on websites."

Once started, most businesses have let their blogs go into terminal decline. Often, these are recognised by unprofessional, old postings and no signs of further updating.

As indicated in the survey by Write My Site, sites and blogs may only be successful - and win profitable business - by using SEO strategies to help improve company rankings in the search engines.