Search engine optimisation UK news - Natural SEO to beat pay-per-click

30 March 2009

Natural SEO (search engine optimisation) in the UK is set to attract a growing amount of advertising budget as funding for paid search is forecast to drop by up to ten per cent compared to the past 12 months.

Newly published research reveals 2009 may be the first year that organic SEO beats pay-per-click (PPC), which has seen advertising rates increase in recent times.

Lower cost is among the key drivers predicted to attract more companies interested to buy into natural search, an online discipline that is widely regarded to be one of the most effective and efficient forms of marketing spend and investment.

The research referred to was compiled in a report by the Microsoft-owned agency Razorfish. It states, "First, after three years of intense focus on paid search, advertisers are more confident they are covering the relevant ground in that area.

"They can now shift their attention to how they appear in unpaid listings, using SEO - a tactic many have neglected. Second, pressure on marketing investments is causing advertisers to get more from less."

SEO continues to be marketers favourite online advertising tactic - search engines are where customers are known to hang out; thousands of them! Google searches in the UK alone total at least about 30,000 a minute.

Companies are forecast to more than double their spend on search engine optimisation over the next five years, according to some recent reports.

• With businesses increasingly eyeing search engines as a source of new clients, top search marketing firm Fuse Optimisation is offering complimentary SEO consultancy sessions to companies interested to understand how to improve their websites.

Fuse has specialist expertise in SEO for law firms, accountants, insurance companies, financial services and retailing, as well as other business sectors. For a free, three-part SEO consultancy review, complete our seo online form or simply call us now on +44 (0)844 579 3967.

Fuse is believed to be well placed to benefit from the increased interest in natural SEO, with search engine optimisation UK bases in London, Manchester and Chichester.