Video optimisation for YouTube

29 November 2011

As Fuse embark on a number of video optimisation projects we thought we'd keep you updated on any tips and pitfalls we encounter along the way. 

Video platforms such as YouTube are becoming less reliant on traditional SEO practices such as links, titles and descriptions and are using more social media indicators.  This is our list of what we believe to be the most importants aspects to consider when optimising for YouTube

Title
Description
Tags
Views
Likes/Dislikes
Flagging
Shares
Comments
Age of Video
Subscribers
Favourites
Embeds and inbound links

We will be working through all of these as well as creating closed captions or subtitles for videos and investigating the impact of new technologies on video search such as HD video and aspect ratios.

insure the box are one of the companies we will be working with.

http://www.youtube.com/watch?v=gibjm-Mbe8Q

Click here to find out more about video optimisation
Click here to read more about insure the box