Covergirl Car Insurance

The objective was to create a woman only car online car insurance brand.

Fuse undertook responsibility of developing the brand name and launched the Covergirl website in April 2005. With Car Insurance being by far the most viscously competitive sector of all in commercial search we really had our work cut out to achieve top-ten listings for Covergirl, with most of the competition beginning their optimisation campaigns a couple of years earlier. Our aim was to achieve good visibility for specific female car insurance searches, for instance ‘cheap car insurance for women’ and woman car insurance’ being the top two most popular search terms.

Results

Covergirl resides at positions #3 and #4 for the search terms ‘cheap car insurance for women’ and woman car insurance’ under a google.com search. We expect to achieve further improved results for these two highly targeted and extremely highly competitive keyword strings within the fullness of time. Our aim is to be at #1. Back to Portfolio