Hoot Car Insurance

The objective was to develop a ‘young driver only’ brand online. Hoot car insurance was launched in 2005.

The Fuse creative team developed the brand proposition and created the website in April of that year.

Our brief was to develop a funky online only brand which would appeal to the young and internet savvy generation and achieve great visibility for specific young driver search terms including ‘car insurance for young drivers’ and young driver car insurance’.

Results

Hoot resides at positions #3 and #4 for the search terms ‘car insurance for young drivers’ and young driver car insurance’ under a google.com search generating many thousands of quotes monthly. The websites continues to climb the rankings for dozens of varying search strings and visitor traffic continues to increase month-on-month. Back to Portfolio