YouClaim

YouClaim was one of the first projects that Fuse undertook from brand conception through launch to an ongoing optimisation programme. YouClaim is by far the biggest and most successful online only claims management brand, providing help, advice and support to victims of accidents – from medical negligence cases to car accidents.

The success of the YouClaim website stems from a number of factors but has much to do with its extremely well-structured micro-site architecture. Each area of focus is clearly divided up into sub-domains which make life easy for the spiders and robots to determine the information centres within the site. Fresh, original content is regularly uploaded on to the site (daily) to improve the user experience and expand the information base. The great use of original, informative content has generated much interest and a flow of quality organic inbound links from academic institutions, researchers and even competitors. The site content, design and architecture are all the product of the Fuse creative, technical and copywriting teams. Innovative use of 3d imagery and video is now adding to the user experience and assisting visitor conversion.

Results

YouClaim ranks in the #1 spot on a Google.com search for literally hundreds of claims and compensation related keyword strings – both generic and specific – long and short-tail searches. It also occupies a top-ten position for thousands of other claims, compensation, legal and insurance related keyword strings with visitor traffic increasing year-on-year. Back to Portfolio