Estate agents
SEO brings traffic to your doorstep
Many house buyers want to invest in property as a long-term security. Likewise, as a house seller it is vital to invest in SEO for estate agents, because a well thought-out search engine optimisation campaign could help secure the future of any property selling business and be the key which opens the door to a website's success.
An estate agent could have hundreds of properties for sale but if the buyers can't find the house descriptions then the homes are not going to sell. The internet has become a major marketplace for house buyers and sellers, and without a high-profile online presence an estate agent is likely to lose potential sales to other companies who have embraced a comprehensive SEO marketing campaign.
According to InternetWorldStats.com, the UK has the world's 15th highest penetration of internet users at 82.5% (June 2010) – that's a greater percentage than in the United States of America – and it means that almost 51 and a half million UK internet users are able to sit in front of their PC and search for houses to buy online.
Imagine, if an SEO campaign brought just a fraction of those buyers to a website, the return on investment could be significant.
But it's not just about getting customers to the door, once buyers have found house details they are interested in, the estate agent's website needs to be easily navigable and user-friendly. A comprehensive SEO campaign can provide an internal linking strategy to enable internet house hunters to travel effortlessly through a website, finding all the information they need at the click of a mouse.
If a website is not user friendly, customers are likely to just click out and walk (or surf) away. Good website architecture is not only attractive to human visitors, but the search engine spiders will also see this as a strong reason boost the website's rankings.
If a customer is searching for houses in a specific area, a suburb of a city or a small village perhaps, an SEO campaign can be tailored to return a website for very specific search terms in the natural (or organic) rankings. If an estate agent is a specialist seller in a niche market, such as barn conversions or seaside properties – SEO can be targeted so that when a potential customer searches for something very specific, such as "barn conversions South Wales", an agent who handles those types of property will be returned at the top of the rankings.
FUSE's expertise and understanding of search engines means we offer a top-spec service to internet sellers who want their web presence to return a profit.
We adopt a methodical, "holistic" approach to website design and can provide an SEO campaign to match your budget. Investment is key in the property market and here at FUSE we believe the same mantra can be applied to online marketing – invest in SEO and high search engine rankings will help you sell, sell, sell.
If you wish to find out more about SEO for estate agents call us on 0844 579 3967 and one of the team will be happy to discuss your search engine optimisation needs.