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increase search engine visibility
FUSE are specialists in providing Search Engine Optimisation (SEO) services to law firms. Our strategic approach to natural search has helped a variety of legal related businesses increase visibility in the search engine results pages over many years.
Our core competence is making websites outperform the competition in the search results. This, coupled with our expertise in the professional services sector combine to make Fuse the leaders in SEO within the market for law firms.
Our team of expert optimisers, copywriters and web developers are able to either adopt existing, under performing websites or deliver new ground-up web solutions.
Because our SEO strategies have been developed using a content biased approach, as a service we are able to provide legal practices with quality content written by our own in-house team of specialist SEO friendly copywriters. This team has extensive experience in writing content in many different legal sectors, including intellectual property, corporate and commercial, family law, employment law, commercial property and a variety of other legal areas.
Research shows that both commercial and private clients looking for a lawyer on the internet prefer the natural search listings. 90% of users now use the natural list on the left hand side of the results page over the paid search results, which generally appear on the right hand side of the results list on screen.
For law firms wishing to achieve dominant positions in the main search engine results including Google, Fuse delivers strategies to return websites in the top ten positions. This includes searches using both long-tail keyword strings (e.g. family law solicitor Manchester) and generic keyword search terms (Manchester solicitor).
We do this through a holistic approach to website optimisation, content biased but with special attention given to naming conventions of pages and meta data, along with the development of well structured website architecture. Areas are clearly defined into microsites with threaded text links running throughout the website.
If necessary our team of SEO copywriters can adapt existing website content or write original, compelling, search engine friendly copy. In doing so, through a proactive approach, we will take time to understand your practice in order to get the firm’s message across but at the same time, ensure prospective customers can find you on the net.
Natural Search Engine Optimisation should be considered a key part of any law firm’s marketing strategy. Fuse can help your legal practice achieve its online goals. Give us a call on +44 (0)844 579 3967 and our experts will provide an overview of the most effective strategies to improve your law firm’s ranking on the internet.
As well as working successfully with other business
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