Law firms
SEO the modern marketing tool
In the past, some law firms and their solicitors were happy to know that a listing in the Yellow Pages and the word-of-mouth commendations of satisfied clients were enough to get them the business they needed. However, competitive law firms of the 21st Century have grasped the proverbial marketing nettle and realised that the internet can be harnessed to provide a great source of clients. And SEO for law firms is the most assured way of reaching those potential customers.
In October 2010, 165,000 internet searches were made in the UK for the phrase "employment law", while 1.5 million searches for the cover-all term "solicitors" were recorded. Any law firm's website which offers search engine-friendly copy, sound site architecture, and a positive linking strategy will not only be attractive to web spiders, but, once returned in a favourable position, will be equally attractive to human visitors searching for the legal services to fulfil their needs.
Quite simply, in today's technologically-advanced age, the phone book is not sufficient as a sound marketing plan – SEO for lawyers, solicitors and legal websites is essential.
Whether the firm is a large successful practice with many high-value commercial clients or a smaller high street concern dealing mainly with private clients, securing business growth is always a major consideration. As clients, both commercial and private, increasingly turn to the web to research their legal issues, law firms are finding that turnover can be increased with the initiation of a well-planned online marketing campaign.
The amount of business a law firm actually receives from online enquiries will depend entirely on how much traffic is driven to the site and high numbers are usually only secured with great search engine rankings.
These elusive top spots are brought about by a number of relevant factors and effective Search Engine Optimisation for websites is a strategic tool in the quest for specific keyword phrase attractiveness to the web spiders.
FUSE has mounted campaigns for a number of successful law firms throughout the UK. Our team of copywriters is able to consistently produce well-optimised, natural and authoritative text for a varied cross-section of legal departments, including; personal injury, family law, residential conveyancing, anti-money laundering, motoring offences, intellectual property and others.
Our SEO strategies offer proven results for law firms and our expert team of IT specialists and experienced copywriters isare ready to help you maximise your marketing budget by planning an SEO campaign tailored to your law firm's particular needs.
Call FUSE today to find out what SEO for law firms can do for you.
SEO for law firms
SEO for law firms beats the Yellow Pages
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