Links are an incredibly important part of any site’s infrastructure and show that other websites deem it a valuable source of information.  A well thought out and structured link campaign (this is the process of getting other websites to link to your websites) is vital to support good practice in SEO.

Inbound links are undoubtedly still a highly important component of the Google algorithm.

There are several ways in which a website can go about generating inbound links but many of these techniques are highly dangerous and could serve only to jeopardise the rankings of a site. Some companies go about buying links from ‘link farmers’. This is regarded by Google as an abuse – a method of trying to ‘trick’ its algorithm. Other techniques involve ‘swapping’ links or ‘triangulating’ links (a process where websites would swap links on different websites to avoid a direct exchange of links). As Google has developed its technology and algorithm over the years, all these strategies have become less effective and in many respects have proved detrimental to websites using them.

The ‘link’ algorithm, which when Google began was the single most important component of the original algorithm and the system which Google used to base its much debated ‘Page Rank Algorithm’, has we believe become less weighted by Google. This is probably because it had become the most widely and easily abused by webmasters looking to climb the rankings quickly. Whilst it may seem a little strange, our main link strategy involves building quality content on the site.

Whether this involves informative written content or detailed information, great on-page graphics or 3D imagery, we believe that quality content, over time, generates quality inbound external links. Whilst this might be a ‘slower burn’ in terms of generating links – ultimately it is a safe and reliable strategy which generates very natural, good quality inbound links that are unlikely going to upset the search engines.

We also go about writing various topical articles relating to the subject matter of our websites and these are distributed amongst other communities on the net and are subsequently picked up from the net by interested parties. It certainly helps if links coming into a site are from well-respected bodies. This strategy has proven successful and is currently being developed by us in more sophisticated ways to generate even better quality inbound links from highly relevant websites.

Contact us to arrange a presentation of how FUSE can assist your website to outperform its competitors.

Back to SEO index page