Visitor focused engine friendly content which focuses on optimising a certain set of keywords and keyword phrases in the most natural way possible combined with dynamically written optimised meta data fields.

Our ethos is to write entirely original content for our websites.

The FUSE team comprises six full time copywriters. These staff are typically English Language graduates, some with journalism qualifications. Each staff member is given extensive training in writing search engine friendly copy. Whilst all these staff are talented writers it is vital that they go through rigorous training before they become competent optimised copy writers.

Keyword analysis is very much an advanced science and Fuse are proud to be among the country’s foremost experts in this area.  We will identify a core set of keywords – these are termed the ‘generic search terms’ by us. They will then become the cornerstone of our search engine optimisation activities. We will also identify sets of ‘long-tail’ search strings or ‘keyword phrases’. These will be used alongside the ‘generic terms’ to compliment their effectiveness and help capture more specific searches.  These will cater for people searching for a service in a particular area and those that have particularly specialised needs or for specific product searches which might include a brand name or a product code.

All the keywords that will be used to optimise a website organically will be identified using a combination of the specialist knowledge within Fuse’s ranks and using dedicated software tools. The keyword usage of competitors will also be investigated and the effectiveness of their optimisation attempts will be benchmarked.   

No matter how important and popular a keyword may be, there is a fine line between using it to maximum effect and using it excessively to the detriment of the site.  Here at Fuse we know exactly how to keep this balance and, you’ll never find our sites littered with such overuse that the search engines will consider them spam and condemn pages to the darker depths of the rankings.

Contact us to arrange a presentation of how FUSE can assist your website to outperform its competitors.

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