Carefully structured site architecture and the sub-division of websites through micro-sites, sub-domains and well-thought-out page naming conventions

Sites are carefully planned with well-thought-out URL naming conventions and the development of micro-sites.

Micro-sites can best be described as cells within a framework of the main website which focus on very specific niche areas.

We are careful about maintaining the integrity of the micro-site architecture and internal linking of these to other parts of a site in order that Google and the other search spiders can clearly identify that certain parts of a site reflect very distinct categories of information. The rational behind this strategy is that [we believe that] it is very important for the search engine to be able to very clearly ‘understand’ a website in a way that makes it highly probable that what it is directing it’s users to is a centre of excellent information and highly relevant for a particular ‘search phrase’ and that that area of the particular website, which it has directed a surfer to, is in all likelihood, extremely easily navigable by that user visiting the site. We refer to this as good ‘site architecture’.

Contact us to arrange a presentation of how FUSE can assist your website to outperform its competitors.