Sites are carefully planned with well-thought-out URL naming conventions and the development of micro-sites.

Micro-sites can best be described as cells within a framework of the main website which focus on very specific niche areas.

We are careful about maintaining the integrity of micro-site architecture and internal linking of these to other parts of a site in order that Google, and other search spiders, can clearly identify certain parts of a site which reflect very distinct categories of information.

This rational is based upon our belief that it is important for search engines to be able to clearly ‘understand’ a website. If this is so, the probability will be higher that what it directs the user to will be a centre of excellent information for a particular ‘search phrase’ and that the selected area of the website is, in all likelihood, easy to navigate. We refer to this as good ‘site architecture’.

Contact us to arrange a presentation of how FUSE can assist your website to outperform its competitors.

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